You have a moral obligation, a duty & responsibility to sell your products & services. Especially when they are life-changing.
Oof, the first time I heard those words I felt it!
Think back to something you paid for. You felt grateful to have it. You felt it was exactly what you needed.
Maybe it was the book or course that gave you hope again.
Maybe it was the pushchair for your little one.
Maybe it was the wig for the friend going through chemo.
Maybe it’s the hair product to keep your frizzy hair down (anyone else?!)
Whether the product is life changing is subjective.
Someone told you about it because they knew they wanted to make your life easier.
Here’s the thing: as an entrepreneur selling your products is about serving. Serving is about helping your customer.
Your product or service is helping someone to stop feeling pain or going through a problem. They need your solution.
I ask myself this all the time: when I buy something, what am I buying back instead? Or when they pay for something, what are they buying back instead?
Peace of mind?
Time from stressing?
Time to spend with loved ones?
Improvement to relationship? An end to problems?
Knowledge that will help to accelerate their success & happiness?
I appreciate being ‘sold to’ because the company are actually doing are two things 1. Fulfilling their moral duty to serve & sell 2. Helping me to stop experiencing a problem or giving me a solution. Even if it is hair serum to calm down my frizzy hair!
What’s something you are grateful to buy?
Remember, life is today. Dream big. Love fearlessly. Leila x
Ps, have you ever stopped yourself from buying something because you said ‘I can’t afford it?’
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